Local Search Strategies are geared to make your website visible in the local area through SEO strategies. It’s important that you have a clear understanding of the difference between these two strategies to effectively utilize your Local Search strategy in order to get better results for your business or website.

When you are ranking for local search results, then your primary objective would be to have a number of websites and blogs featuring your business information.

Search Engine Optimization is what most local businesses use nowadays to improve the visibility of their website in the various search engines. It helps local businesses gain high rankings in the major search engines such as Google, Yahoo, MSN and Bing.